1. Technical foundation
Make sure your site uses HTTPS, has an XML sitemap submitted to Google Search Console, a sensible robots.txt, and canonical tags on every page. Pages should render meaningful HTML without waiting on JavaScript.
2. Page speed
Compress and properly size images, serve modern formats, minimize JavaScript and use a fast host or CDN. Aim for good scores on Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift.
3. On-page optimization
Each page should target one primary topic, with a unique title tag, a compelling meta description, a single descriptive H1 and logically nested subheadings. Use descriptive internal links between related pages.
4. Structured data
Add JSON-LD schema for your organization, services, FAQs, products and articles. Structured data helps search engines understand your business and can earn rich results.
5. Local SEO
Claim and complete your Google Business Profile, keep your name, address and phone consistent everywhere, and collect genuine customer reviews.
6. Helpful content
Answer the real questions your customers ask before they buy. Service pages, FAQs and in-depth guides build topical authority and attract qualified traffic over time.